Where Operations Leaders Turn B2B Strategy Into Execution
Join COOs and senior operations leaders at Crossroads to examine the operational decisions behind a better B2B experience.
Leave with practical ideas for making complex processes easier to manage as your business grows.
The Operational Challenges Behind B2B Growth
Growth puts pressure on the systems and processes behind every order, invoice and payment. Crossroads gives operations leaders the opportunity to compare how other organizations are addressing that complexity.
Finding the Processes That Break as Volume Grows
More customers, transactions and markets can expose manual work and disconnected processes that were manageable at a smaller scale. Operations leaders need to identify where these constraints are creating unnecessary work or limiting growth.
Automating the Right Work
AI and automation can remove repetitive tasks, but not every process should be automated. The challenge is determining where technology can materially improve execution without introducing new complexity.
Making B2B Buying Easier to Execute
Buyers increasingly expect purchasing and payment experiences to feel simple. Behind the scenes, Operations needs processes that can deliver that experience without creating additional manual work for internal teams.
Building Payments Into the Buying Process
As payments become more integrated into B2B purchasing, Operations has to consider how workflows, systems and responsibilities may need to change to support them.
What People Are Saying
What You'll take back to your business
- A better way to identify the processes most likely to create friction as transaction volume and complexity increase.
- Practical criteria for deciding where AI and automation can remove work versus simply adding another tool or workflow.
- Ideas for making purchasing and payments easier for buyers without creating more work behind the scenes.
- A clearer understanding of the operational changes embedded payments may require across systems and teams.
- Examples from peers that can help you pressure-test where to focus your next operational improvements.
Sessions for Operations Leaders
Balancing Automation and CX
Examine where automation can remove operational friction and why maintaining a strong buyer experience still requires a more deliberate approach.
Speakers: Danny Cates, TreviPay
GenAI Methods and Myths
Separate practical GenAI applications from the hype and better understand the capabilities and limitations Operations leaders should consider before putting the technology to work.
Speakers: David Mitchel, VML
Embedded Payments Playbook
Understand what changes behind the scenes when payments become part of the purchasing experience, including the operational considerations leaders should evaluate before moving forward.
Speaker: Tapas Samantaray, TreviPay
Bringing Order to Order-to-Cash With AI-Powered Managed Services
See how AI-powered managed services can change the way Order-to-Cash work gets executed and where an outside operating model may help organizations handle greater volume and complexity.
Moderator: Kauleen Adiutori, TreviPay
Hear From Leaders Shaping the Future of B2B Operations
Compare How Operations Leaders Are Tackling Commerce Complexity
Crossroads gives Operations leaders the opportunity to get beyond high-level transformation talk and compare how peers are handling the processes behind buying, payments and Order-to-Cash.
Hear what others are changing, where they are applying technology and which operational challenges still require a different approach.
Join us at crossroads
Spend two days with Operations executives and B2B leaders examining how the work behind commerce is changing, and what that means for the processes your organization relies on every day.
November 8 – 10, 2026
Loews Kansas City Hotel | Kansas City, Missouri