Where Sales Leaders Shape What's Next in B2B
Join CROs and senior sales leaders at Crossroads to compare where leading B2B organizations are finding growth. Hear how peers are adapting sales strategies as buyer behavior changes and new routes to market emerge.
The Growth Decisions Sales Leaders Are Making Now
Not every new market, technology or customer strategy requires the same investment. Crossroads brings commercial leaders together to compare where they are finding growth and what it takes to capture it.
Deciding Where B2B Growth Deserves More Investment
Sales leaders have to make choices about where to put people, budget and attention. Hearing how other organizations are approaching B2B growth can help leaders challenge assumptions about where the strongest opportunities actually are.
Turning Buyer Loyalty Into Repeat Business
Winning the first purchase is only part of the job. Sales leaders are also looking at how loyalty and incentives can strengthen customer relationships and give buyers a reason to keep coming back.
Preparing for Buyers That Use AI Agents
Agentic technology could change how buyers research, evaluate and eventually purchase. Commercial teams need to consider what that shift could mean for the sales process and how they reach and influence buyers.
Understanding What It Takes to Sell to Government
Government buyers represent a different sales environment. Commercial leaders considering the market need a clearer view of its buying dynamics and what their organization would need to compete effectively.
What People Are Saying
What You'll take back to your business
- A clearer way to think about which B2B growth opportunities deserve additional sales resources and investment.
- Ideas for using loyalty and incentives to strengthen existing buyer relationships and encourage repeat business.
- A better understanding of how AI-driven buying could change the way prospects discover, evaluate and engage with sellers.
- Practical considerations for determining whether government buyers represent a realistic expansion opportunity for your organization.
- Approaches from other commercial leaders that can help you challenge assumptions in your own growth plan.
Sessions for Sales Leaders
B2B as a Growth Engine
Hear how other organizations are approaching B2B growth and compare the choices they are making about where to focus sales resources and investment.
Speakers: Jessica Hill, Aventon | Todd Holzer, Red Wing Shoe Company
Moderator: Jeff Coppolo, TreviPay
Loyalty and Incentives
Look beyond customer acquisition to the role loyalty and incentives can play in strengthening buyer relationships, encouraging repeat purchases and supporting longer-term growth.
Speakers: Melea McRae-Hall, Crux
Moderator: Loie Maxwell, Amazon Fresh
Is Agentic Ready for B2B?
Examine how AI agents could change the way business buyers move through the purchasing process and what Sales teams may need to reconsider as those behaviors develop.
Speakers: Marina Brightup, Western Digital | Clint Sears, TreviPay
Moderator: Rom Mascetti, Flagship Advisory Partners
Selling to Government Buyers Panel
Get a clearer view of how government buying differs from traditional B2B sales and the considerations commercial leaders should understand before treating the market as a growth opportunity.
Speaker: Leah Fuller, Best Buy
Moderator: Virginia Zimmerman, KHI Inc
Hear From Leaders Driving B2B Growth
See Where Other Sales Leaders Are Placing Their Bets
Crossroads gives CROs and senior sales leaders the chance to compare where other organizations are placing their bets, from strengthening existing customer relationships to pursuing entirely new markets.
Hear what peers are prioritizing, ask how they are adapting their approach and bring those comparisons back to your own commercial planning.
Join us at crossroads
Spend two days with Sales and B2B leaders comparing where they see the strongest paths to growth. What deserves your team’s attention next?
November 8 – 10, 2026
Loews Kansas City Hotel | Kansas City, Missouri