Marina Brightup

Western Digital

Digital Marketing Director

Marina Brightup is Digital Marketing Director at Western Digital, responsible for digital strategy and integrated marketing initiatives. She focuses on driving high-impact campaigns and product launches that support business growth and brand performance.

Featured at Crossroads 2026

Sales Breakout

Is Agentic Ready for B2B?

Day 1
2:35pm-3:05pm CST
Speakers: Marina Brightup | Western Digital, Clint Sears | TreviPay
Moderator: Rom Mascetti | Flagship Advisory Partners

AI is already reshaping B2B commerce and payments. This panel will explore how companies are applying AI today across areas such as customer discovery, commercials, product, and back-office ops, while examining how AI is being deployed more broadly across B2B buyer and supplier workflows. It will also look ahead to how increasingly agentic models could transform procure-to-pay and order-to-cash, separating near-term realities from longer-term possibilities.

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