Loie Maxwell

Amazon Fresh

Director, Brand and Creative

Loie Maxwell is a creative and brand executive and Principal of Loie Maxwell Consulting, with leadership experience at Starbucks, Target, CVS and Amazon. Her work centers on building customer-centric brand experiences that connect commerce, creativity and scale.

See You at 2026 Crossroads

Sales Breakout

Loyalty and Incentives

Day 1
10:20am-10:50am CST
Speakers: Loie Maxwell | Amazon Fresh, Kiko Garcia | Ace Hardware, David de Betelu | Chewy, Jennifer Ingram | Former The Hartford, Amex
Moderator: Melea McRae-Hall | Crux

Loyalty is no longer built through points and perks alone. This conversation explores how leading brands turn consistent, relevant and friction-free customer experiences into stronger relationships, greater retention and sustainable growth.

Main Stage

Retail + Travel Spotlight

Day 1
12:10pm-12:30pm CST
Speakers: Tom Cunningham | Former UATP, Loie Maxwell | Amazon Fresh

As consumer markets become more unpredictable, retailers are increasingly turning to B2B commerce as a growth engine. Success depends on delivering seamless payment experiences, protecting margins, and building loyalty through tailored programs and customer engagement. The travel industry faces a similarly complex landscape, with airlines, hotels, car rental providers, and intermediaries navigating fragmented payment ecosystems. Across both sectors, the greatest opportunity lies in strategic partnerships that simplify commerce, solve operational challenges, and create lasting value for buyers and suppliers alike.

Your All-Access Pass to the Future of B2B Payments

Two days of premium content, curated networking and exclusive experiences — all in one place.