Melea McRae-Hall

Crux

Founder & CEO

Melea McRae-Hall is Founder and CEO of Crux, a nationally recognized marketing leadership and growth firm helping organizations achieve intentional growth through fractional executive expertise. With more than 30 years of marketing experience, she founded Crux in 2016 to create a smarter way for organizations to access senior-level marketing leadership. Under her leadership, Crux has grown into one of the Midwest’s fastest-growing professional services firms, helping organizations align strategy, sales and marketing to accelerate growth. A strategist, connector and entrepreneur, Melea works with leaders across industries to build stronger brands, improve commercial performance and create sustainable growth.

See You at 2026 Crossroads

Sales Breakout

Loyalty and Incentives

Day 1
10:20am-10:50am CST
Speakers: Loie Maxwell | Amazon Fresh, Kiko Garcia | Ace Hardware, David de Betelu | Chewy, Jennifer Ingram | Former The Hartford, Amex
Moderator: Melea McRae-Hall | Crux

Loyalty is no longer built through points and perks alone. This conversation explores how leading brands turn consistent, relevant and friction-free customer experiences into stronger relationships, greater retention and sustainable growth.

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