José Luna y Parra

SolidIA

Chief Executive Officer & Co-Founder

José Luna y Parra is CEO and Co‑Founder of SolidIA, a Mexico-based fintech platform focused on improving access to financial intelligence for mid‑market businesses. He draws on deep experience in banking and enterprise finance to reimagine how companies manage credit and financial decision‑making.

See You at 2026 Crossroads

Finance Breakout

Fintech Innovators Panel

Day 1
3:10pm-3:40pm CST
Speakers: John Badovinac | Flute, José Luna y Parra | SolidIA, Zach Pettet | Market Reads Podcast
Moderator: Nick Utton | Former Mastercard, E*TRADE

Data, AI, agents and real-time risk decisioning are reshaping how businesses buy and sell. In this panel, fintech innovators explore what is working today, what remains experimental, and what the next wave of B2B payments could look like. From autonomous purchasing and dynamic risk pricing to new ways of connecting buyers and sellers, attendees will gain practical insights into the technologies and strategies shaping the future of commerce.

Main Stage

Expert Panel: The Power of Networks

Day 2
10:20am-11:00am CST
Speakers: Shari Krikorian | Visa, José Luna y Parra | SolidIA, Chris Zimmer | TreviPay
Moderator: Tony Alvarez | TreviPay

Networks have always powered commerce. Today, they do far more than move money. They build trust, unlock working capital, connect buyers and suppliers, and enable embedded financial experiences at scale. As products become commoditized and AI lowers barriers to entry, competitive advantage increasingly comes from the strength of your ecosystem. Join industry leaders as they explore how networks are reshaping B2B commerce and creating new opportunities for growth, resilience, and customer value.

Your All-Access Pass to the Future of B2B Payments

Two days of premium content, curated networking and exclusive experiences — all in one place.