José Luna y Parra

SolidIA

Chief Executive Officer & Co-Founder

José Luna y Parra is CEO and Co‑Founder of SolidIA, a Mexico-based fintech platform focused on improving access to financial intelligence for mid‑market businesses. He draws on deep experience in banking and enterprise finance to reimagine how companies manage credit and financial decision‑making.

See You at 2026 Crossroads

Finance Breakout

Fintech Innovators Panel

Day 1

3:10pm-3:40pm CST

Speakers: John Badovinac | Flute, José Luna y Parra | SolidIA, Zach Pettet | Market Reads Podcast

Moderator: Nick Utton | Former Mastercard, E*TRADE

Data, AI, agents and real-time risk decisioning are reshaping how businesses buy and sell. In this panel, fintech innovators explore what is working today, what remains experimental, and what the next wave of B2B payments could look like. From autonomous purchasing and dynamic risk pricing to new ways of connecting buyers and sellers, attendees will gain practical insights into the technologies and strategies shaping the future of commerce.

Main Stage

Every Transaction Has Two Customers: What the Buyer and Supplier Need

Day 2

10:20am-11:00am CST

Speakers: Shari Krikorian | Visa, José Luna y Parra | SolidIA, Chris Zimmer | TreviPay

Moderator: Tony Alvarez | TreviPay

Every B2B transaction has two customers: the buyer making the payment and the supplier waiting to be paid. This session explores how payment experiences designed for both sides can turn payments from a back-office process into a source of growth. Panelists will examine how pay-on-invoice capabilities and connected networks can give buyers greater choice and working-capital flexibility while providing suppliers with payment certainty, predictable economics, simpler collections and the confidence to serve more customers.

Your All-Access Pass to the Future of B2B Payments

Two days of premium content, curated networking and exclusive experiences — all in one place.