Michael Smith

Imagemakers

Chief Technology Officer

Michael Smith is Chief Technology Officer at Imagemakers, where he leads technology strategy, engineering delivery, architecture and security governance. With more than a decade of technology leadership experience at VML, he brings expertise in enterprise delivery, organizational transformation and building technology teams that align business priorities with technical strategy. He is also the author of The Technical Leader’s Field Guide

See You at 2026 Crossroads

Tech Breakout

GenAI Methods and Myths

Day 1
10:20am-10:50am CST
Speakers: Michael Smith | Imagemakers , George Hipp | Clearbox Systems
Moderator: David Mitchell | WPP Enterprise Solutions

GenAI Methods and Myths cuts through the hype surrounding generative AI. Technology leaders share what is delivering measurable business value today, where organizations are successfully moving beyond experimentation, and which misconceptions continue to slow progress. Drawing on real-world enterprise deployments, from AI agents to AI-driven delivery practices, this session explores practical implementation lessons, proven approaches, and the realities of scaling AI initiatives that drive meaningful business outcomes.

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