Dianna Keen

WPP Enterprise Solutions

Managing Director of Technology

Dianna Keen is Managing Director of Technology at WPP Enterprise Solutions, where she leads technology transformation initiatives focused on quality engineering, automation and AI-enabled delivery. With more than 15 years of experience scaling engineering organizations, she helps businesses accelerate innovation, improve delivery performance and adopt emerging technologies with confidence

See You at 2026 Crossroads

Tech Breakout

Balancing Automation and CX

Day 1
9:45am-10:15am CST
Speakers: Hugh Khan | Suntell, Dianna Keen | WPP Enterprise Solutions
Moderator: Danny Cates | TreviPay

Automation delivers measurable gains in speed, accuracy, and efficiency. Yet applied without care, it can weaken the moments that build customer trust. Industry leaders share where they automated aggressively, where they kept a human touch, and what happened when they got it wrong. Through candid lessons and real-world tradeoffs, this discussion tackles a critical question: which customer interactions truly require people, and which only seem to?

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